According to the Pew Research Center, more than 70 percent of Americans use at least one social media platform. Your company can’t afford to pass up the opportunity such a broad audience represents, but it’s not that easy.
Deciding to use social media to boost your business is one thing. Successfully leveraging social media is another matter entirely.
Creating a comprehensive social media marketing plan is critical for your long-term success. For that plan to come to fruition, you need compelling, consistent social media content.
In this article, we’re going to cover 20 engaging social media content ideas and examples to help you get started.
What Is Social Media Content?
Before we get started, we need to define what social media content is. In short, it’s any content—image, video, text or audio—that you upload to a social media platform.
That doesn’t narrow it down much. However, the open-ended nature of social media content might work in your favor. Anything you can think of can serve as inspiration for content.
How Does Social Media Content Increase Customer Engagement and Interaction?
If you have social media accounts but never post content to them, your customers won’t engage or interact with you. There’s also no reason for them to follow you because you’re not offering them anything.
When you make a post, your followers can like, comment on or share it. You can spark a conversation and keep them interested.
The algorithms that drive social media promote engagement. If someone interacts with your content, the platform might show it to another user with similar interests. Your audience can expand based solely on the value of the content you create.
Social Media Post Content Ideas and Examples
Your options for social media content creation are limitless, and that can be overwhelming. Here are some of our favorite ideas to help you grow your following and generate leads.
Post Relevant Motivational Quotes
#MondayMotivation might seem a little cliché, but it’s a common tactic for a reason.
Motivational quotes are succinct, making them perfect for platforms like Twitter with a character limit for each post. They’re also a great way to reach potential customers.
When you post a motivational quote, connect your product or service with success and achievement.
Offer Tips and Advice
No matter what industry you’re in, someone out there could use the knowledge you have. When you post tips and advice to social media, you’re allowing them to share them.
Tips and advice add value to your social media accounts, which will attract potential customers.
Share Achievements To Motivate Customers
Has your company received a nomination for an award or been named to a prestigious list? Let your followers know! It might be just the push they need to make a purchase.
Achievements are worth celebrating. To increase engagement, you can create a discount or sale in honor of the occasion.
Share Your Blog Posts
You work hard to maintain your company’s blog, so why not take advantage of that on social media? Sharing a link to a recent blog post may entice your followers to visit your website. From there, they can shop and learn more.
Social media is a significant source of web traffic for many companies.
Social media is a fantastic way to keep your followers up-to-date on company events. Whether you’re presenting at a conference or hosting a webinar, let them know.
Events like these also offer you the opportunity to build a reputation as an industry expert. You want your company to be where people turn for answers.
Post Voting Polls
People love to share their opinions. That’s where polls come into play. Instagram, Facebook and Twitter all offer you the opportunity to create a poll, so take advantage of it.
You can ask their opinion on which of your products they like best, or do something more humorous.
The best social media content elicits a reaction from those who see it. Often, that can lead to shocking and upsetting content getting a lot of attention. Negative emotions tend to lead to burnout, though.
Instead, post a joke now and then. It doesn’t have to be every day or even all that often. Your followers will still appreciate the laugh.
Post Funny Memes
A meme is an image or text format that spreads rapidly through online spaces. People usually repost it with minor variations, and it can last for years.
You can share memes on your social media accounts, or you can create your own. Either way, they can help you connect with your audience.
Share Your Company Photos
Even someone’s favorite companies might feel distant and far-removed from them. To address that, consider posting pictures from your company.
People like visuals. Consider posting a picture of the breakroom coffee cup line-up or somewhere in your facility. Either way, pictures are a vital tool for building connections.
Share Photos From Company Events
You can also share photos from any events your company participates in. Whether one of your employees speaks at a conference or your company has a holiday party, share photos.
Your followers will love to see what you’re up to.
Share Interesting Statistics
Did you know that five million brands advertise on Facebook? That’s roughly equivalent to the population of South Carolina.
Fast stats like that are an effective way to get someone’s attention. They’ll think about what they learned for the rest of the day, too.
Post Interesting Facts
The difference between facts and statistics is a little nebulous. Generally, a statistic is just a number, while a fact is a statement.
For example, pizza is the most popular food posted on Instagram.
People like brief, fun facts that they can share.
Don’t Forget Behind the Scenes
A vital goal of your social media strategy should be to humanize your brand. That’s easier said than done.
It isn’t easy to represent your company as something relatable to the average person. Doing so, however, lets you build connections with your followers and customers.
Show your audience some of the behind-the-scenes activities that occur in your company. Doing so is an effective way to build rapport.
Reshare Your Posts
Does your company operate on an international scale? If so, half of your audience might be missing out on your content due to time zone differences.
To ensure all of your followers get to see your content, you can reshare posts. Typically, anywhere between three and 12 hours afterward is a reasonable timeframe.
Remember Your Old Posts
Several social media platforms have a function that reminds you about the anniversary of a post. Resharing old posts is a great way to highlight how your company has grown. You can also use old posts to reaffirm your values.
Always Share Your Product Videos
While more work to produce than a blog post or graphic, videos are among the most effective forms of content. Product demonstration videos are especially useful. People want to know that what they’re buying works.
You can host your videos on YouTube. It’s technically considered a social media platform, and it can help with your search engine optimization efforts.
Share Your Guest Posts
If you’ve written a guest post, sharing it on social media is a great way to get the word out. Your audience and the audience of the company you wrote for likely overlap slightly, but not entirely.
Sharing the guest post on social media can help you reach the people who follow them but not you. It’s also a great way to build professional relationships.
Ask Your Followers To Caption Photos
You’ve probably seen someone share a photo and invite their followers to write captions for it. It’s a fun, lighthearted way to increase engagement, and you can do it too.
For extra motivation, you can offer a coupon or other reward for the best caption. You might be surprised by the creativity you see!
Share Customer Reviews
Reviews and testimonials are excellent sources of content for social media, but they’re often left untapped.
When a satisfied client leaves a glowing review, share it with your followers. Your fans will be happy to see you succeed. Assurances of excellent service may sway potential clients that have been on the fence.
As an added benefit, you get the chance to show your appreciation for your customers.
Our final idea for social media content is to create and share infographics. If you use any type of process, infographics are a must.
They’re the best way to quickly and clearly communicate complex information to your followers. Infographics are especially useful if you’re in a technical industry.
With a well-designed infographic, you can show that you know what you’re talking about.
Here at OmniSocial Engine, social media marketing is what we do. We have more than 50 highly skilled team members dedicated to creating exceptional content for our customers. Your company could be one of the many businesses whose brands we help grow.
If you lack the time or desire to maintain a consistent social media presence, get in touch with us today. We’re here to serve you.