No matter the size of your company, managing your social media accounts is a full-time job. With so much potential for marketing and engagement, it is impossible to stay on top of social media without putting tons of hours into it.
Fortunately, there are tools to make social media management (SMM) easier. One tool that can enhance your overall strategy is a scheduling platform. If you are not using one yet, now is a perfect time, and here are five reasons why.
While managing your posts is crucial for social media marketing, most of your time and energy should be spent engaging with followers. Over 70% of users recommend a brand when they have a positive interaction.
Using a scheduling system allows you to make more time to respond to comments, likes, and shares.
If you want your business to get noticed, you have to be consistently present on social media. Up to 90% of millennials and 81% of Gen Xers are active users, so you have to keep their attention. Scheduling allows you to stay at the forefront of their minds.
One challenge of social media marketing is that trends pop up and disappear like a game of whack-a-mole. When using scheduling software, you can pay closer attention to what’s happening on these platforms and post at the right times.
Otherwise, you may be too focused on your overall marketing strategy and miss the most vital new trends.
Run Multiple Campaigns
As your business grows, you should be running various marketing campaigns to achieve specific goals. Without scheduling software, it is much harder to keep track of one campaign, let alone several. Best of all, you can set start and end dates to ensure that you do not miss a beat.
Control Your Brand Message
No matter what, people are going to talk about your company online. Hopefully, most of these comments will be favorable, but it is impossible to please everyone.
If you are struggling to post and engage regularly, customers and third-party users can hijack your brand’s narrative. That can lead to a PR nightmare.
With scheduling software, it is much easier to promote all the reasons why your company offers high-quality products and services. Even better, with more free time, head off any potential social media crises before they erupt.
Contact OmniSocial Engine Today
Many brands believe that they have excellent social media marketing, while most of their users would say the opposite. Clearly, there is a vast disconnect between what companies are doing and what users are seeing.
If you want to bridge that gap, OmniSocial Engine is here to help. We will assist you with creating marketing campaigns that work and develop strategies for long-term success. Contact us today to find out more.