The rise of social media has created a need for conscious management of our social community, especially for our businesses. In the last decade, the customer base of social network platforms has nearly tripled. If your social media platforms have increased, your customers are among those numbers. It’s time to implement strategies that will help take your brand to the next level, and you can do this through community management.
Community management is not the same as social media management. Community management is a part of your social media strategy, but it goes beyond the online community. That community consists of the people who interact with you on the various platforms all over the internet, your target audience, employees, partners and team members.
Community management is how your brand uses opportunities to interact with all of these people, whether online or in person. Community management is an opportunity for a brand to create a network within their entire community to connect, share and continue to grow.
Here are seven benefits of community management for your brand:
Humanize Your Brand
Your company is more than a brand. It cares about the people it serves and does business with. Community management humanizes your brand by allowing an opportunity for authentic connection.
When connecting or engaging with your community, you’re not only strengthening external, online relationships but also internal relationships.
Take Advantage of Feedback
Through engagement, community management allows your business to get quality feedback from your customers and audience. Feedback is important for getting new ideas on existing products.
Feedback allows you to position yourself as a business that understands the pain points of its customers and can deliver what they need.
With community management, you can build on what is learned during feedback and use it as an opportunity to make improvements. These improvements could be changes with products or services or improving processes within the company.
This keeps you proactive and in front of what’s happening in your industry, modeling the best of the best at all times.
The more you’re aware of what people need, the more you’ll know what to give them. People look to businesses to provide value. As a proactive, savvy business that’s in touch with the community, you’ll be able to give them even more value through your products, services, digital content and more.
Build Brand Awareness
Good community management allows your business to be top of mind with your target audience; it presents your brand to the world. This optimizes product and brand awareness for your business and helps people see you as a leader in the industry and a brand they can trust.
Community management educates you on what your customers want, need and expect at all times. This knowledge positions your business for optimal success. You’ll be able to identify ways to stay ahead due to your internal and external connections.
Community management causes your brand to build many one-on-one relationships and one-to-many relationships. This can be done through many avenues, such as engaging with your audience and customers on social media, commenting on external blogs, creating brand advocates and attending industry-specific networking events. This will help create followers and possible customers for your business, and increase your community.
When it’s all said and done, conversions are what you want. You want people to see a need for your product and service, and you want them to allow you to fill that need. Good community management can help your business meet its financial goals, by ensuring people acquire your products or services.