Content marketing is something that should no longer be thought of as an optional part of your online marketing strategy. Often in online marketing, we like to focus our attention and efforts on the elements of our campaigns that deliver results the fastest. Tools like advertising get prioritized because they start running instantaneously, generating clicks, traffic and new leads with a few clicks.
What many of us are not thinking about is investing in the long run: creating helpful and informative content that has a direct benefit to our audiences. With content marketing, you may not see results instantly, but these are the assets of your campaign that can pay out massive dividends in the future.
The truth is that all aspects of your online marketing can benefit from your content marketing strategy, including:
- Getting more visibility, followers and engagement on social media.
- Lowering your CPC and CPL in online advertising.
- Improving your organic rank and organic traffic on search engines.
At the end of the day, committing to a long-term, consistent content marketing campaign is critical for building visibility and trust with your audience, and growing your business.
Here are eight reasons why consistent content matters:
Content Marketing Builds Trust With Your Audience
Content marketing is a tried-and-true way to build trust with your audience and your customers. In today’s world of online marketing, customers want to see more than just a great product or service. They want to buy from businesses that are actively interested and involved in helping their audience. They take notice of brands that take the time to educate and inform their target audience.
Brands and businesses can thrive or fail based on the trust they are able to build with their audience and their customers. Content marketing gives you a proactive way to build trust with your audience by:
- Educating them on the value of your products and services.
- Showing them you actively invest in their growth and betterment.
Consumers trust brands that are actively creating new content that helps their audience. Content marketing not only tells your audience why they should trust in your brand, but it also shows them that you care. Give your audience a catalog of existing content and helpful new content on a consistent basis and you will earn the trust of your audience for life.
Great Content Establishes You as the Resident Expert
The internet has conditioned customers and shoppers to be research-oriented. With all of the content, reviews, ratings and information we have access to on the web, you never have to take a risk on making a bad or ill-informed purchase decision. All of the legwork has already been done for you.
With that, customers are going to be looking at every ounce of your digital footprint reputation online before they decide to make their purchase. The quality and the quantity of the content you create is going to make the difference between customers choosing your business or competitor.
Consistently producing quality content gives you the perfect means to establish yourself as the resident expert in your niche or industry. Every piece of content you create gives you the opportunity to further establish yourself as the leading expert in your niche. If you continue producing better, more-helpful content for your audience than your competitors, there is a far greater chance that you will earn their business.
Content Marketing Boosts Your SEO
When customers search for any product, they likely go to Google and other search engines first. They type in the first keywords that come to mind for finding what they need and hit the search button. Businesses that rank organically on the first page are going to grab the vast majority of the traffic and the business, while those that are further back may never be seen. Most searchers never go past the first page to find the information, product or service they want or need.
In fact, first page rankings account for anywhere between 71-92 percent of web traffic. To earn your place on the first page, you need to consistently create content that utilizes the keywords and phrases that your ideal customers are searching for.
Producing consistent content pieces gives you more opportunities to rank on the first page of Google. There are a lot of factors that go into Google’s complex search algorithm, and businesses that consistently produce high-quality content have better chances and more opportunities to rank on the first page.
Content Marketing Expands Your Reach on Search Engines
Content marketing gives you the ability to rank for the most popular searches in your industry. Additionally, it gives you the ability to test other keywords and phrases that your ideal customers may be searching for.
Producing content marketing materials consistently gives you the ability to compete for the highest competition, purchase-oriented keywords in your industry. It also provides a unique and powerful tool to test other research-oriented keywords and phrases your customers may be searching for.
Testing a variety of keywords and phrases with your content gives you more opportunities to rank on the first page of search engines for other keywords and phrases related to your business. It gives you the power to go fishing for customers in waters your competitors may not be aware of. An effective keyword strategy can help you expand your reach on search engines. It covers your bases for anything and everything your audience may be searching for.
Content Marketing Increases Organic Leads and Business
There’s a reason why we refer to SEO traffic as “earned traffic”. Any business can pay to display their ads at the top of a search engine results page. Businesses that produce great content have earned their right to be there. They produced content that shown value to their audience and earned the trust of search engines in the process.
Grabbing more of those top spots on search engine results pages is going to increase traffic to your website. This will result in more leads and sales for your business. Consistent content is critical for generating more organic traffic, leads and sales for your business.
Content Marketing Boosts Your Social Media Performance
Content and social media is a good pair. The average consumer spends hours of their day browsing Facebook, Instagram, Twitter, LinkedIn and YouTube.
Sharing helpful content to your business page gives you the opportunity to get in front of your ideal audience. Social networks also give you the tools to engage with your audience via comments, liking, and messaging. All of which are incredibly effective for building trust with your audience.
The internet is a sharing-driven economy. Posting your content to your social pages is going to give you more opportunities to get your content shared. That means more visibility, views, watches and clicks. Integrating your content with social media gives you the ability to drive social traffic to your website and your business. This can boost your SEO while giving you more opportunities to generate sales.
Content Marketing Supplements Your Search Advertising Results
You already know that generating consistent content is critical for getting on the first page of Google. The more of those top organic spots you occupy, the greater your potential for generating organic traffic and sales.
This is also true when it comes to advertising. Content marketing and search advertising are complementary tools boost your traffic and grow your business at a lower cost.
The more impressions you can make on your ideal audience, the greater your chances of earning their trust. As a result, getting them to your website and getting a sale. If a prospective customer searches for one of your key terms and sees your ads at the top of the search engine results page along with multiple organic links to your content, there’s a high likelihood you are going to earn their click.
Not only is this going to increase the total traffic to your website, but it can also lower your cost per click and cost per lead of your search advertising campaign.
Consistent Content is the Gift That Keeps on Giving
Once you earn those top-spots on a search engine results page, it is difficult to lose them. Creating high-value, evergreen content gets you into those earned spots and can drive lots of high-quality traffic to your website. Contact the Omnisocial Engine if you need help producing consistent content.