The world of marketing often seems cloaked in mystery and mastery. It appears that effective marketing comprises strategies that some business owners understand and others do not. If you could only get in on the know, you could move your company confidently in the right direction. Do not be intimidated by the mystique of the … Read more
“Social media is not a media. The key is to listen, engage, and build relationships.” – David Alston. As a brand (whether it is large or small), you need to utilize social media to capture your audience’s attention, trust and loyalty. This year alone has over 3.6 billion users on social media platforms with it … Read more
These days, it’s hard to imagine life without social media. Because these platforms are so ubiquitous, they have transformed the way we interact with each other. However, as social media has grown, social media management has devolved. At first, this may seem counterintuitive, mainly because each site has so many new features and benefits. Furthermore, … Read more
Social media is a game-changer for marketing, but not without its ups and downs. Marketing on social media is a great idea; however, not managing your platforms properly is a digital death sentence. Many businesses struggle with how to use social media properly. Because of this, we put together some of the most essential tips … Read more
Social media management is an essential part of any marketing strategy. It may look easy, but managing your social media pages takes time and energy. Competition is fierce and content expectations are higher than ever. Are your posts lacking in engagement and likes? Are you not getting the results you want? We are here to … Read more
Despite social media’s domination of the digital marketing world, there are still those who do not use it to its full extent. Social media is more than just posting a photo of your dinner plate! When running a business, social media presence is crucial for exposure. However, you may be so busy running other aspects … Read more
A fine-tuned social media marketing strategy has quickly risen as a major priority for digital marketers. In fact, social media raises your profile, grows your brand and opens communication opportunities between you and your target market. To build success across multiple social media platforms, marketers are starting to see the advantages of scheduling their updates. … Read more
Social media platforms are one of the best ways to reach consumers. They help with name recognition, marketing products and humanizing your brand. Potential customers will feel more positively about your company if you have a well-managed social media presence. Social media platforms are also constantly changing. Staying on top of the most innovative trends … Read more
Social media is here to stay. As a business leader, it is natural to wonder about how to best promote your business on these multiple platforms. You want to engage your employees as well by offering a new avenue of communication. One great method is to use “social media scheduling”. Here is what you need … Read more
Managing your social media pages takes more than merely posting to Facebook a couple of times a week. Nowadays, businesses rely heavily on social media for marketing, sales and customer interaction. Platforms like Instagram, Twitter and Linkedin are essential for growing a network and increasing sales traffic. Due to the rise of social media platforms … Read more