Managing your social media pages takes more than merely posting to Facebook a couple of times a week. Nowadays, businesses rely heavily on social media for marketing, sales and customer interaction. Platforms like Instagram, Twitter and Linkedin are essential for growing a network and increasing sales traffic.
Due to the rise of social media platforms and the number of users, many businesses hire a social media manager to stay on top of current trends and keep their users engaged. While it may look easy, social media management requires a lot of time, research and organization.
Are you making the most of your social media accounts? Check out these fundamental rules that every social media manager must know to succeed.
If you find yourself scrambling to make posts and meet deadlines every day, it is time to rethink your time management skills. Get yourself organized by planning out your posting schedule. Take a couple of hours each week to make graphics, research industry news and write down what you want to post for the week.
Create a calendar so you have a full view of what you need to work on. Platforms like Google Calendar or Trello are great tools for social media managers, as they allow you to organize your tasks based on clients and create to-do lists for upcoming projects, which is especially vital if you are working for multiple clients or using multiple platforms.
Do you struggle with posting on time? Luckily, there are many platforms that allow you to schedule posts to go out exactly when you want them too. Canva is a great example, as it allows you to connect your social media accounts and schedule posts. Canva is also a great tool for making professional graphics and logos.
Other programs like Later and Hootsuite are also great tools to utilize. They allow you to schedule posts for a variety of platforms and provide a dashboard-style interface so you have a birdseye view of all your platforms. These platforms also allow for multiple team members to be included so your whole office can use one account. While they are not free programs, they save time and allow you to focus on other projects.
Set Aside Time for Engagement
While regular posting is essential for online growth, engagement is just as crucial. Show your followers that you stay active on social media by liking, commenting, following and sharing posts from other accounts. Engaging with users is a great way to build relationships and show that you want to interact with your audience. Seeing what others are posting also gives you insights into what is trending in your industry. If you are at a loss for post ideas, follow relevant hashtags and industry leaders for ideas and possible collaborations.
Engagement goes both ways, so it is crucial to make it easy for users to engage with you. Social media has come a long way from simply posting a status or an image. Diversify your engagement methods by posting videos, polls, questionnaires or going live. Posting in different ways shows the type of interactions your followers respond to. The more interactive your posts are, the more users are to engage with them.
Social media platforms are always adding new ways to increase engagement and stay on top of trends and new features whenever possible. Instagram is notorious for adding new features such as Reels and IGTV, which have already taken over the explore page.
Quality Over Quantity
Avoid spamming your followers. Social media platforms typically have a set of guidelines for posting etiquette and spamming rules. As a social media manager, abiding by these guidelines is essential for running successful social media pages. Typical posting etiquette rules vary depending on the platform, but Instagram is a great place to start.
In the early days of social media, platforms like Facebook, Myspace and Flickr allowed users to upload multiple photos at one time into albums that could be viewed on their pages. That method changed when Instagram came along.
Instagram allows users to post one or multiple photos at a time, simplifying the posting process. Since users can only see one post at a time as they scroll through their feed, they do not want to see multiple posts by the same user one after another. Posting daily or weekly works well for most social media accounts and gives you more time to take photos or make graphics.
No matter the platform, spamming can lead to your account being flagged or deleted. Due to the rise of fake accounts and bots, social media platforms are cracking down on fake accounts looking to scam users. Keep your content limited, powerful and visually appealing, so users follow you and are excited when your post pops up on their feed.
If you are running a promotion that requires a lot of updates, utilize your story. Instagram and Facebook stories are great components for posting a lot of information without spamming. Since stories are condensed and only available for 24 hours, users are less likely to feel bombarded.
Know Your Peak Posting Times
Depending on your audience, there are days and times where more users are online. Knowing these times is crucial for getting the most out of your posts. Each platform also has different “rush hours” where the overall amount of active users is at its peak. As a social media manager, it is pertinent to know the rush hours for each platform to get the most post engagement possible.
For example, studies have shown that Facebook sees the most engagements between 12 p.m. and 5 p.m. Twitter sees the most retweets in the evening between 5 p.m. and 6 p.m. Instagram users are active pretty much anytime and Pinterest users prefer sharing in the evening hours after 5 p.m. While it is good to keep these times in mind, tracking your own analytics will give you even more detail into your user’s activity.
Most social media platforms provide detailed insights into how your pages are performing. View your target demographics by age range, gender and geographic location. See which posts have the most engagement and how many followers you are gaining. Browse your peak posting times by day or by the hour. Knowing this information is vital when brainstorming new ideas or planning promotions.
The More Platforms, the Better
Do not put all your eggs in one basket. If you want to diversify your audience, being present on multiple platforms is the way to go. While most businesses focus heavily on Facebook and Instagram, platforms like Twitter, Linkedin and Pinterest are valuable tools for generating leads and growing your following.
While you may want to keep one or two platforms as your primary focus, utilizing other platforms can help you with various projects. Is your company hiring? Utilize Linkedin to browse potential candidates and post job listings. Are you a blogging pro? Use Pinterest as another way to get your blogs out there. Are you looking for customer feedback in real-time? Set up a poll on Twitter and easily engage with users.
Unlike your primary platforms, secondary platforms do not require as much posting so you can easily plan ahead. The more platforms you use, the more users will see your content.
Social Media Management With OmniSocial Engine
Social media management is a tough job no matter what. While it looks easy, it requires extensive time management skills and research. Are you a business owner in need of social media management? OmniSocial Engine is here to help.
We know what it takes to run a business because we have been there. We believe that your business needs to be seen everywhere. Whether you need help with social media, blogs or analytics, we will work with you to provide the digital services you need to succeed. Contact us today to learn more about our services.