Almost everyone you know uses social media.
As of 2020, 72.3 percent of people in the United States alone use social media on a monthly basis. That translates to 240 million monthly users.
So as a business owner or marketer, if your brand does not have an online presence then you are missing out on countless growth opportunities.
Take advantage of all the exposure you and your brand build from social media interactions. The best way to do that is to use a social media strategist.
What is a Social Media Strategist?
If you have not benefited from a social media strategist before, we know what you’re thinking.
“I’ve been missing out on that many potential customers all along?”
The short way of it: yes.
But what is a social media strategist?
They are more than your basic media manager. Your media strategist should have the knowledge to drive social media success for your clients.
They should have an in-depth understanding of social media channels and media advertising. They optimize your company’s social networking sites.
They take to your different platforms with custom-fit solutions for your customers.
A social media strategist is the link between your business and your social media users. They work with many internal departments, like:
- Customer service
- Product development
- And more
A social media strategist is a social media expert.
What Does a Social Media Strategist Do All Day?
As you can see, your strategist has to fill some pretty big shoes. They have a lot of duties and responsibilities, both long-term and short-term.
The best way to break their roles down is by taking a look at what they do all day. These daily tasks serve as the stepping stones to your business goals, like driving revenue and boosting growth.
They mesh together creativity and analysis for a perfect left- and right-brain mix. Some of these merging responsibilities include:
- Measuring data
- Organized and detailed planning
- Executing projects
- Graphic design
- Nurturing customers
- Producing videos
If you run a large-scale operation, your strategist sees your social media campaigns through to the end.
As a small business owner, you will benefit just as much as a big company from hiring one. Your strategist might act as a lone wolf, but they still get the job done. These smaller social media strategists are a jack of all trades when it comes to your social media plans. They could have a social media assistant or serve as a social media director all by themselves.
Let’s break it down together so you can see what they do day-in and day-out.
Create and Follow Through With Social Media Strategies and Plans
As a strategist, your first step is to know everything there is to know about your ideal and existing buyers.
You have to answer a lot of questions, like:
- How do I find my customer demographics? What are they?
- What social media platform do they engage the most with?
- What tools do they prefer to use to communicate?
- Who are my customers and what motivates them?
Once they understand this, they can build your business’s media strategy.
Then, your strategist executes your plan. They continue to manage it with campaigns.
Outline Top Social Media KPIs
Bottom line: you have to be able to measure whether your campaigns are successful. Otherwise, you waste your time and that of your team members.
This means that your social media strategist must know the ins and outs of all of your media networks and the metrics that go along with each one.
It’s more than just how many likes, comments or shares you get. It’s a matter of top KPIs that measure success with your online presence. They align and measure your KPIs with overarching goals. Other KPIs they define include:
- Web traffic
- Mentions or @s
- Sign-ups for a particular program
Cultivate an e-Community
When strategists engage with customers online via social media, they cultivate a community.
The numbers rise naturally after that.
A loyal and responsive customer core makes up this community. They can engage them through telling a story, using humor or wit and more.
You have to stand out within your market. And you have to know how you stand out from the competition. Your social media strategist has to identify what features make you different from your rivals. Then, they turn them into benefits for your customers.
That means they have to conduct a competitor analysis to know everything they can about your competitors. That is the only way you can surpass them.
Track Brand Mentions
Users can mention your brand on various platforms for any number of reasons. And all of those reasons create buzz about your business.
Some users have a customer service suggestion or complaint. Others want to share general feedback.
Regardless, your brand image relies on those mentions. Ensure that your strategist interacts by responding to customers’ mentions, comments and questions.
Assess All Social Media Campaigns
You cannot successfully execute a campaign if you create one and think it will do the work on its own. You need a strategist who makes an effort constantly.
They have to keep up with success metrics. Then, they must assess them to see where they can sustain and grow with your campaign.
Sometimes, you see a drop in individual statistics. When that happens, they use a different social media marketing tactic to get you back on the right track.
Keep Social Media Content Up-to-Date
Putting out new and effective content is how you engage with customers. So your strategist ensures that your content is fresh and sparks inspiration and conversation.
They have to draft a trusty content strategy. They also must triple-check that your content aligns with trends and satisfies market desires.
At times, they create content themselves. Otherwise, they collaborate with content creators.
Team Up With Your Versatile Staff
Your social media strategist might be rogue and prefer to work alone. But they still have to collaborate with other staff members and departments.
They stay on top of relative tasks for your media strategy. They communicate internally and externally. Chiefly, they prop open the doors to creativity, constructive criticism and new ideas.
You have an SEO team. But your strategist still needs to track content to optimize your reach.
They measure SEO, too.
Expand Social Media Network
The digital world matures and unfolds daily. And it does so quickly, too.
The best way to stay ahead of evolving trends is to build your network.
That includes fellow industry pros and influencers. Say that you have a campaign that brings about negative reactions. Your influencers can swing your brand image back to the positive.
Onboard Other Team Members
Your strategist knows all the details about your industry. They can recruit and hire top talent accordingly.
They have the eye for whose personality is the best fit for your brand and what skills they need to promote business success.
Then, they can train your new team members to uphold your brand’s reputation.
Offer Productive Feedback
Your strategist knows how to deal with feedback on your social media networks. They can also dish it out to coworkers.
Constructive feedback leads to awareness and growth on all levels.
Most Common Skills You Need to Be a Social Media Strategist
Below are the top skills you need as a social media strategist. If you want to be one, find the skill sets you need to stand out here. As a business owner, look for the following skills in your potential hires or as you analyze your current strategist.
As you will soon notice, above all you need multitasking skills as you use each of these techniques.
- Excellent Communication – Draw on communication skills both internally and externally.
- Creativity – Don’t bore your customers. Boost engagement with creative campaigns and brand strategy.
- Writing Ability – You need to reflect top-tier writing ability in your content. Content creation, clever Tweets are some examples.
- Content Curation – Understand when, what and how to share content.
- Project Management – Plan for when to publish and keep track of all projects. Run reports, maintain social media profiles and create effective schedules.
- Aptitude to Learn – Continue to educate yourself all the time. Set aside time to learn and learn as you go, too.
- Marketing – Master the basics of marketing and know the right tools to use.
- Flexibility – Get comfortable with change and adapt with it.
- Strategic Thinking – Expand your mind so that it implements strategy naturally.
- Relationship Building – Know how to build relationships that last for organizational success.
- Community Management – Hone your connections so that you can foster a long-lasting community.
- Analytical Skills – Measure strategy success and make informed decisions based on metrics.
You need a social media strategist, but they are such an integral company role that you must ensure you have the right professional for the job.
You will find those professionals at OmniSocial Engine. We know how to shine the spotlight on your business so that all your hard work comes to fruition.
We put the focus on you. That way, the next time you head to a meeting, everyone already knows your business and everything you stand for.
Click here to read through our blog for more tips to succeed. You’ll leave our site with one question: Do you want to drive revenue or would you prefer quick results for long-term business growth?
Contact us today and let us bring you both.