It is estimated that about 80 percent of the American population, or approximately 247 million people, have social media accounts. With such a large audience, it can be difficult to navigate through and keep up with social media. To get a better understanding of customer relationships, let’s take a look at posting frequency and how a single post every day can increase your business with social media.
Is Post Frequency Important?
While many businesses focus on what content to post, the importance of posting frequency is often forgotten. Not posting enough can lead to your customers forgetting about you. In contrast, posting too frequently can damage your customer relationship, as they may find your constant presence irritating.
According to HubSpot, it was found that businesses with more than 10,000 followers increased their number of clicks per post when they posted more often. However, businesses with less than 10,000 followers would get fewer clicks per post or unfollows when they posted more often.
You don’t want to overwhelm current and potential customers with too much content. Instead, be selective about the content you choose to write and balance it out with your posting frequency.
How Often Should I Post on Social Media?
According to CoSchedule, data shows that each social media platform has an optimal number of daily posts.
Facebook: 1 daily post
LinkedIn: 1 daily post
Instagram: 1-2 daily posts
On Facebook, the recommended number of posts a day is one. The maximum amount of posts is two, while more will cause customers to start to view your posts as spam. If businesses are unable to post one every day, the minimum proposed amount is between one to three posts per week.
With LinkedIn, the suggested amount of posts per day is one. It is not recommended you go over that amount. Lastly, on Instagram, one to three posts a day are acceptable. However, the optimal number of daily posts is one or two.
How Can Posting Change My Business?
Having a social media strategy can change your business. Social media creates and maintains customer relationships. It is one of the most important things you can have to improve your company.
When done correctly, social media posts will help to increase your brand awareness. It also creates customer loyalty and retention. Those qualities affect your business’s revenue, so using social media effectively can make a big impact.
Are you ready to increase your business with social media? At OmniSocial Engine, our experts can help you manage your interactions with your customers. Let us take the stress out of creating fresh, engaging content and take care of posting on your social media. Contact OmniSocial Engine for your free consultation today.