It’s midday at your daily work shift in the office. You’re feeling bored and your tasks are just about done for the day, so you pop onto your phone to scroll through social media.
It’s the morning on the weekend and you are having one lazy day (just one, you swear!). You have the TV on, a snack on your coffee table and you want to stimulate your mind a little bit more. You pick up your phone from the charger and open up Facebook to see what everyone else is up to.
You’re waiting at the airport to catch a flight an+d you want to save the process of opening your laptop or leisure reading for when you are actually sitting in your seat on the plane. So you pull your phone out of your carry-on and check out the latest in social media news.
Those are three separate scenarios to envision, but they all have one thing in common: social media. 4.48 billion people use it across the globe, and you need to use it for your business to grow your reach.There are tons of new social media platforms that emerge regularly. But Facebook is your key to unlocking long-term business success.
Today, let’s talk about Facebook Business Manager as the best new tool for your business.
What is Facebook Business Manager?
Facebook Business Manager is not as intimidating as it may seem at first glance. And we have the steps, later on, to teach you how to use it in the easiest way possible.
Maybe you don’t know what Facebook Business Manager is at all, though. Not to worry. We have all the answers for you.
In the simplest of terms, it serves as your Facebook business suite. According to Facebook, it is the way you can “manage ad accounts, Pages, and the people who work on them — all in one place.”
It is your kit of business tools, assets and your employee’s ability to access them.
In even simpler terms, it is where you can manage each of your Facebook advertising and marketing campaigns. As a Facebook page creator, you can keep an eye on and adjust who has access to other related resources. Some of those resources may include external social media pages and your product or service guides (where you would act as the Facebook commerce manager). But there is an abundance of other ones too.
Take a look at this brief list of Facebook Business Manager’s other uses:
- Establish your Facebook business page as a separate entity from your personal account. Then, you can keep the freedom of your personal life while emphasizing the professionalism of your Facebook business account. No more jump scares when you think you posted something personal on your business page. No more distracting yourself with funny videos while you are on the clock.
- More details and metrics on your Facebook ad campaigns. You have to measure your campaigns to see if they are successful and where you have room for improvement. You have one place you can go to instead of scrambling to get to reports from tons of different places.
- You get to share account access with relevant parties. With many other services, you have to sacrifice the assets you own in order to share access. Vendors, employees, partners, you name it all get access. They can see your page from your view and check out the ads without you handing over the important stuff.
- You keep your personal information just that: personal and private. Your professional peers just see the necessary information.
How Do I Access My Facebook Business Manager?
According to Facebook Business Manager itself, there are several functions of the tool. To access it, we will get into the steps further below.
But let’s go over some basics before that.
To get the most out of accessing your Facebook Business Manager, you need to have more than one ad account. Create an individual account for each one of your clients to better serve them and your success.
And again, those who access your account have to request permission from you. You can access it with ease, but your stakeholders have to go through you before they do. And you can also ask for access to their pages to measure their analytics and run their marketing campaigns.
You can even group together the users you granted access to, depending on the best way for you to organize them.
There are other ways you can access your business account too.
As soon as you sign in, you get notifications about your most important insights and accounts. From your Business Manager settings page, you can add relevant pages and ad accounts. From there, you can assign people to assets.
Finally, you can put all your followers and useful resources in one spot to help create posts and ads later.
Does Facebook Business Manager Link to a Personal Account?
In short, yes, you need a personal Facebook account to use Facebook Business Manager. A professional business page won’t cut it. But like we said before, you do not have to worry about posting something on accident on one page and vice versa.
Think of Facebook groups, for instance. Are you a member of one on your personal account? They have admins and moderators to keep track of everything and make sure everything is A-OK that users are posting.
The same goes here. You will own the page, and you need a regular personal account to moderate and serve as admin on your business one.
This does not mean that all that responsibility falls on you, though. So you need to have a personal profile to start up your business account. But once you have that, you can shift that role (in part, at least) to another person’s private Facebook account. They can be the administrator for the page, like you.
We do not recommend that you create a false page. Some people try to make a sort of “dummy” personal profile to avoid using their own. But Facebook will catch on to this pretty quickly and they may shut down your whole account.
Worried that other users will be able to tell that your personal account is the one that owns your business one? Don’t be! This is private information that only you can see.
So use your own profile. If you don’t have one (which is rare in and of itself), set one up! There is no time like the present for that and it will not take you long. Believe us when we say that the benefits are worth the small amount of work to get it going.
7 Steps to Set Up Facebook Business Manager
And now we get into actually doing it. We will get you started and on the right path. Once you have your account set up, you will get to see just how much you can extend your brand’s reach.
Follow these seven easy steps to an effective Facebook Business Manager account.
1. Set Up Your Facebook Business Manager Account
One: Log in to your personal Facebook profile like we mentioned earlier. This will serve the sole purpose of verifying your identity. Remember not to fuss about this part too much. The other users who you grant access to later will not see your personal data from that page at all.
Two: Navigate to business.Facebook.com and log in to your personal profile. Then, look at the top right of the page for the blue “Create Account” button. Click on it.
Three: You will receive a prompt to enter the following information:
- Your business’s name
- Your own name
- Your business email (be sure to enter the right one, as it will be the email address that you will always use to manage your business account.)
Four: After you enter those, click “Next.”
It’s time to enter the details. The page will prompt you now to enter your business’s:
- Physical/mailing address
- Phone number
- Company website
In this step, you also have to select if you will use your Business Manager account for your own business promotion or as an agency to provide business to other businesses. Once you do, click “Submit.”
Five: Head to the email address you entered. You should have a confirmation email. Follow the instructions in the email to confirm your new account.
The first part is done!
2. Add Your Facebook Business Page
Do you already have a Facebook business page? If so, add that one. If not, now is the time to create a new one.
Now, this part is important, so pay close attention. Are you a B2B business owner? If so, you need to click “Request Access.” If not, and you run a B2C business, click “Add Page.” You could affect your client’s own business account if you choose the wrong option as a B2B partner. And that’s a surefire way to bring about some uncomfortable conversations.
We are going to focus on the “Request Access” steps for the remainder of this guide, so keep that in mind as you continue.
So to add your page to the Business Manager tool, let’s move on.
One: Head to your Business Manager dashboard. Select “Add Page.” A box will appear. Click “Add Page” for the second time in this popup.
Two: Search for your Facebook business page when the search option comes up. When you see it, click on it. Click “Add Page” on that one. Since you are the administrator for it, you get automatic approval.
And if you have other business pages to add, repeat steps one through two for each one.
3. Add Facebook Ad Account
Only add Facebook ad accounts if you are the owner. You cannot remove the accounts later, so that is important to remember. See above (in Step 2) to go over that information again.
For an existing Facebook ads account, you can link it here. First, go to your Ads Manager from that account and get your ad account ID. Go to your dashboard again and select “Add Ad Account.” In the popup, click it again. Now, enter your ad account ID when the page asks for it.
Need to set one up?
One: Still go to your dashboard. Select “Add Ad Account” as you would above, then click “Create Account.”
Two: Input your account details and select “Next” to continue.
Three: Select “My business” when the page asks you what you will use the account for. Click “Create.”
You can only make one account if you are a newbie. After you start to spend on your ads here, you can create new accounts.
4. Add People
This is where you can add people to help you run the account.
One: Go to your dashboard again. Select “Add people.”
Two: Input the person’s professional email who you are trying to add. Remember that this step is for individuals, not other organizations.
Three: If you want to give someone administrative power here, pick “Admin access.” For general employees with limited access, go for “Employee access.” Select “Next.”
Four: Click on the menu on the left-hand side of your screen. Assign them the pages there that you need them to work on. You can give them additional access by clicking the buttons that appear on the right side.
Five: Click on the left-side menu again. Select “Add accounts” and fiddle with the access with those buttons again. Select “Invite.”
Repeat that process if you want to add more people. Once they accept your invitation, you are done with this step. Also feel free to look at pending requests and invites from your dashboard. If you want to remove someone before they accept, you can also do that there.
To do so, head to your “Business Settings” on your dashboard’s top right corner. Click on your left menu and select “People.” Select their name and then hit “Remove.”
5. Set Up Facebook Pixels
Your Pixel is Facebook’s personalized code for you. When you put it on your site, you get access to track and optimize crucial marketing aspects. You can have 10 Pixels maximum.
Stay ahead of the game by setting up your Facebook Pixels before you run your first campaign with your Business Manager.
One: Head to your dashboard and navigate to “Business Settings” from there.
Two: Go to the left of your screen and open the menu called “Data Sources.” Select “Pixels,” then “Add.”
Three: Name your Pixel and input your company website. Go over the Terms and Conditions, then hit “Continue.”
Four: Select “Set up the Pixel Now.”
6. Place Your Ad
It’s time to make some magic happen.
One: Go to your dashboard. Look for the “Business Manager” tab on the top left and click on it.
Two: Head to “Advertise.” Select “Ads Manager” then “Create.”
Three: Identify the following information:
- Your overarching objective for the campaign
- Target market
- Ad specifications and placements
7. Create a Business Asset Group
You’ve almost made it. Here are the last few steps to make the most of your Facebook Business Manager.
One: Go to your dashboard, then “Business Settings.”
Two: Go to “Accounts” from your left-side menu. Select “Business Asset Groups” then “Create Business Assets Group.”
Three: Select how you want to “organize your work.” Hit “Confirm.”
Four: Input the name for your asset group. Select “Next.”
Five: Which groups do you want to add? After you pick the right ones, click “Next.”
Six: Pick which individuals you want to add to the group. Adjust their access settings as needed and hit “Create.”
Not so bad, right? Pretty simple when you get down to setting up your Facebook Business Manager account.
When you are done doing it, you still have to put in work for it to– well– work. But you have a lot on your plate already, don’t you? You have a budget to keep in mind, industry news to stay on top of and new ideas for development that run through your head all hours of the day and night.
But you have help. You have resources. You have people who are ready and able to stand in your corner to bring your brand that top-of-mind awareness you have been chasing for so long.
“What do you mean? Where?”