Blog / Single Blog Post

Social Media Image Sizes Guide for 2021 (Easy-Read Information)

Facebook post size. LinkedIn images. Instagram profile picture size.

As a business professional, you have a lot of these sorts of thoughts running through your head day in and day out.

There is no denying that visual content is the new boss in the world of social media. By the same token, any social media content that is not heavy on graphics soon will be. You have to stay on top of your social image for each of your social media platforms in order to remain at the front lines of your industry.

Is your Twitter profile picture size appropriate? What about your Facebook image sizes?

Today, we are going to take you through the how-to’s of each social image on five common platforms.

Facebook Images Size GuideFacebook Images Size Guide

There is no getting around Facebook. It is the biggest social media network in the world, with almost 1.2 billion active monthly users.

Because of that, many of your prospects head to Facebook to see what your brand is and what it is all about it. With that in mind, do you want their first point of contact with your business to be met with the wrong Facebook profile picture size?

No. Especially not when you realize how simple it is to ensure your Facebook image size is on-par.

If you have the right Facebook dimensions, you prove that what your company sells is worth your customers’ while.

And there is something else to think about as you tackle this. The way your social image looks on your timeline does not always translate the same to another user’s feed. This means that you have to figure out where you want most of your followers to look at your social image. Only then can you pick the right dimensions.

Let’s jump into the key factors to consider for a top-of-the-line social image on Facebook.

Profile Picture

Your profile picture serves as the ultimate representation of your brand, or even you yourself. It is that seemingly tiny square photo that pops up on your timeline as an overlay to your cover photo.

It shows up every time you post on someone else’s page, comment on any post or when someone searches for your professional profile. So do not think of it as just that “tiny square photo.”

At the very least, it must be: 

  • 180 x 180 pixels.
  • This photo will display on a desktop as 170 x 170 pixels… 
  • And on a smartphone as 128 x 128 pixels.
  • On a desktop, they are 16 pixels from the left and 176 pixels from the top of your cover photo.
  • From your cover photo on a smartphone, they are 24 pixels from the left, 196 pixels from the top and 24 again from the bottom.
  • Within Facebook’s other content, a thumbnail of your photo will display at 32 x 32 pixels.

Business Page Profile 

Facebook recently implemented a change for business profiles.

Now, a business page’s social image shows up on the left side of the screen. This is so that it will be clear to users that you are a business page instead of a personal account. While the dimensions are identical, your photos look different on the page.

Here is a summary of what these must be:

  • At least 180 x 180 pixels.
  • On a desktop, they appear as 170 x 170 pixels…
  • 128 x 128 on a smartphone…
  • And 36 x 36 on almost all feature phones.
  • Throughout the site, your thumbnail displays at around 32 x 32 pixels.
  • The site crops your business page photos to fit a square.

Cover Photo

This is where there is room for creativity. Your cover photo for Facebook is only on your timeline. However, it is far larger than your profile picture. Think of your profile image as somewhere to add a photo of you or your company’s logo. Now think of your cover photo as somewhere you can post an image of something that represents your brand values.

Here are the guidelines:

  • Nothing less than 820 x 312 pixels to avoid the effect of stretching.
  • At a minimum, 400 x 150 pixels.
  • For a desktop view, displays at 820 x 312 pixels…
  • And for smartphones, displays at 640 x 360 pixels.
  • When you upload your sRGB JPG file, ensure that it is less than 100 KB.
  • If you have an image with a logo or text, upload it as a PNG file.
  • The business page and personal account dimensions are the same.

Shared Photo

Sharing images is how the majority of Facebook users share the site’s content. You want to have the right dimensions for your shared photos so that you can reach more of your target audience. If you do not, you might find that the content you share gets lost in your followers’ news feeds.

Here are the guidelines for shared photos:

  • We recommend that the size of uploaded content is 1.2 thousand x 630 pixels.
  • In feed, it will appear at a maximum width of 470 pixels. That scales to a maximum of 1:1.
  • On pages, it will appear at a maximum width of 504 pixels. That scales to a maximum of 1:1.

Event Image

Facebook Events is a great way to let your audience know about an upcoming event your business is hosting. It sends your audience reminders leading up to the event.

To take full advantage of this service, you need good event images.

Here are the guidelines:

  • Facebook scales this social image down to 470 x 174.
  • In feed, it appears as 470 x 174, too.

Fundraiser Image

Other than Facebook Events, the platform also allows you to create fundraisers. These can either be for charity or your own professional or personal fundraisers.

You should also attach a cover photo for your fundraiser page, which is a bit different from your own page’s cover photo.

For a high-resolution image, here are the guidelines:

  • A minimum of 400 x 150 pixels in size.
  • We recommend 800 x 300 pixels for the best effect.

LinkedIn Images Size GuideLinkedIn Images Size Guide

You know all about how popular Facebook is. But LinkedIn is the leading network for professionals around the world, with 467 million users.

You and your team can use this platform for recruiting top talent and staying up-to-date with the rest of your industry’s pros. That is why it is so crucial to pay attention to LinkedIn photo size.

Profile Picture

Your LinkedIn profile picture should be a snapshot of you, personally. It should represent you and what you offer as a professional.

With that being said, here are the pretty simple guidelines for your profile’s LinkedIn image size:

  • At least 300 x 300 pixels.
  • At most, a file size of 10 MB.
  • JPG, GIF or PNG file types.

Personal Background Image

Your LinkedIn header size will still fall under the umbrella of your personal page.

Here are some guidelines for this one:

  • We recommend 1584 x 396 pixels.
  • At most, 4 MB in size.
  • JPG, GIF or PNG file types.

Company Logo Photo

You need to upload your brand’s standard logo to LinkedIn. It should be a large image and it appears adjacent to your business name on the LinkedIn homepage. It also pops up when someone navigates to the “companies you may want to follow” page.

Here are the guidelines so you can bolster your brand’s reach on LinkedIn:

  • We recommend a minimum size of 300 x 300 pixels.
  • For a square layout, the maximum size should be 4 MB.
  • JPG, GIF or PNG file types.

Company Cover Image

Your LinkedIn cover photo size for your business is different from that of your logo photo.

This is what acts as the banner over your company page. It is way bigger than your personal page dimension allowances, so you have some room to experiment.

Here are the guidelines:

  • We recommend a size of 1128 x 191 pixels.
  • At most, you should have a 4 MB file size.
  • JPG, GIF or PNG file types.

Instagram Images Size Guide

Instagram Images Size Guide

Instagram is more fun and creative way to develop your social image persona as a business.

Regardless of the room available for creative expression, though, you still need to make sure you are cohesive with your Instagram image size.

Profile Picture

Your profile picture shows up on both the homepage feed of Instagram when you post and when people search for your business.

Here are the guidelines:

  • It should be 110 x 110 pixels.
  • Your Instagram-size photo needs to be a square with an aspect ratio of 1:1.


The thumbnails on your Instagram page are the grid that everyone who goes to your profile sees. In other words, it acts like a preview of each social image you post. They expand to the full post when a user clicks on an individual post/image.

Here are the guidelines to make sure each image is the best size for Instagram:

  • Thumbnails are 161 x 161 pixels.
  • Keep a 1:1 ratio for your square images.


Now it’s time to talk about the actual photos you post on Instagram. You can also think of these guidelines for when you post an Instagram video. For the highest resolution possible, originate your photos on the app.

Here are the guidelines:

  • 1080 x 1080 pixels in size.
  • Instagram narrows that down to 612 x 612 pixels.
  • In feed, they appear as 510 x 510 pixels.
  • The aspect ratio for square or rectangular photos of 1:1 or 1.91:1.
  • For 4:5 portrait images, use dimensions of 1080 x 1350 pixels.

Twitter Image Sizes Guide

Twitter has been around for a while, and it is here to stay. It is one of the best ways to have actual conversations with your customers.

Since the network does its part to stay at the top of its game, Twitter recently made some changes to its Twitter image size dimensions.

Let’s get into some of those details now.

Profile Picture

Like all other social media platforms, your profile picture is the way people come to recognize you.

Here are the dimensions for your Twitter icon size:

  • A square image with dimensions of 400 x 400 pixels.
  • At most, a file size of 5 MB.
  • JPG, GIF or PNG file types.

Header Photo

This is just like your cover photo on Facebook as far as the idea. It should represent your business’s core values. But there are some key dimension differences between other platforms and your Twitter header dimensions.

Here are the guidelines for your Twitter banner size, or Twitter header size:

  • We recommend 1.5 thousand x 500 pixels.
  • At most, a file size of 5 MB.
  • JPG, GIF or PNG file types.

Google My Business Images Guide

Before you go, we have one more network to tell you about, where the size of your social image matters.

Let’s talk about Google My Business or GMB. Have you ever searched something along the lines of “food near me” or “pharmacy Denver, Colorado”?

You will see a listing appear if you grant Google access to your location. These listings are a product of GMB. It is how you advertise and bring awareness to your brick-and-mortar business location.

There are 3 types of social images you need for GMB, which are as follows (with a brief description):

  • Logo – What allows you to stand out with your brand’s personality, just like your logo for everything else.
  • Cover Photo – The first visual of your business/what it looks like.
  • Business Photo – Where you can highlight the most eye-catching parts of your company.

Though different images, the dimensions for all three are the same:

  • A recommended resolution of 720 x 720 pixels.
  • Minimum resolution of 250 x 250 pixels.
  • At most, a 5 MB file size.
  • JPG or PNG file types.


Like we said before, we know that you have a lot of floating ideas going in and out of your head all day. In fact, we know that as much as you do.

That’s why you need help from the experts sometimes. And you need help that is custom-made for your business.

Enter: OmniSocial Engine.

Our passionate, brilliant and experienced team offers social media marketing solutions with what you need in mind.

You need to generate more revenue and maintain long-term growth. But why pick?

Contact us today to have the best of both worlds.

Leave a Comment

Contact us

How Can We Help You?

We look forward to serving you and your team.

Contact us