Since the beginning of the pandemic, social media has taken a turn for the better. Social platforms have introduced new features while social media trends evolve. You must be forward-thinking and innovative to succeed in this social media marketing world. Otherwise, the world will leave you behind.
For some marketers, this year’s planning may be different than the last, for marketing is always changing. You must learn to adapt to fast, evolving changes in social media marketing. The year 2021 may be the year to switch up your tactics. Here are some social media marketing trends to consider using.
Social Media Marketing Trends in 2021
As COVID-19 came to the forefront, businesses began to go digital. From Zoom meetings to live-streamed concerts, in-person events turned into digital ones. Live video has become popular in marketing, as people use it for interviews, meetings and product reviews. Many businesses now use it to stream company events or behind the scene moments of the brand.
You could create a video post or a live broadcast on social platforms like Facebook, Instagram or LinkedIn. If your site includes video, it’s 50 times more likely to drive organic search results compared to text. Watching a video is easier than reading an article, and people find video content to be more compelling. That is why pages that include videos are pushed higher in the rankings of Google.
Influencer marketing is the use of key leaders, often with a huge Instagram or Youtube following. They help promote your business or product using their social media accounts. People associate with products. Influencer marketing will keep rising through personal connections and video content.
Visual and Voice Search
With visual search, people can search for products through images. To do this, they upload an image to direct a search for more specific results. This feature allows people to shop as well. Pinterest has a feature called Lens. Lens lets people capture a picture of an item to see where to buy it.
From Siri to Alexa, voice searches are being used as much as visual searches are. It’s good for business owners, too, since it creates a positive impact on your SEO. It can also lead to a more positive customer experience as well as increased traffic on your site. Voice search provides relevant information searched for through audio content.
Jumping on this trend in 2021 can help attract customers and present them with the perfect product.
Instagram had recently come out with Instagram Checkout. This allows users to make purchases from within Instagram. On Facebook, you can even set up your own shop where people can buy your products right on the platform. It’s hoped social commerce will reduce the risk of customers abandoning their purchases because of always having to switch apps.
E-commerce brands create interactive ads to post for users to click and easily shop on. So, once your audience sees your products on social media, they can buy them right from the platform. More consumers are now willing to purchase products through ads they see in their feeds. That can make it easier for businesses to get new customers.
Start this year off on a positive note! Use this list of trends as a guide to stay up to date with social media marketing trends in 2021. Visit our blog site for more information.