These days, it’s hard to imagine life without social media. Because these platforms are so ubiquitous, they have transformed the way we interact with each other. However, as social media has grown, social media management has devolved. At first, this may seem counterintuitive, mainly because each site has so many new features and benefits. Furthermore, … Read more
Despite social media’s domination of the digital marketing world, there are still those who do not use it to its full extent. Social media is more than just posting a photo of your dinner plate! When running a business, social media presence is crucial for exposure. However, you may be so busy running other aspects … Read more
A fine-tuned social media marketing strategy has quickly risen as a major priority for digital marketers. In fact, social media raises your profile, grows your brand and opens communication opportunities between you and your target market. To build success across multiple social media platforms, marketers are starting to see the advantages of scheduling their updates. … Read more
Social media marketing is dominating the digital marketing world. Depending on your audience, your focus will shift from different platforms. No matter your industry, Facebook, Instagram and Linkedin are vital parts of any marketing strategy that need to be utilized. Here are some ways to make the most of your social media platforms. Facebook Facebook … Read more
Search Engine Optimization (SEO) for websites is not new. Online brands have been leveraging SEO strategies for the better part of a decade. It has consistently shown significant positive results in traffic, brand awareness and conversions. Targeted keywords, authentic content and target audience relevance are the three most important components of any SEO strategy to … Read more
As a business owner, it is essential to know how your online presence is helping your business grow. Tracking your business performance on your website and social media pages will give you an insight into what is working well and what needs improvement. Using tools like analytics, SEO and social media insights will help you … Read more
As a small business owner, you face many different challenges on the path to success. However, while these obstacles can be overwhelming at times, they are often not insurmountable. To help you overcome these hurdles, it’s necessary to set goals for your business. Furthermore, you need to be able to achieve them once they’re established. … Read more
Content marketing is something that should no longer be thought of as an optional part of your online marketing strategy. Often in online marketing, we like to focus our attention and efforts on the elements of our campaigns that deliver results the fastest. Tools like advertising get prioritized because they start running instantaneously, generating clicks, … Read more
Having a thought-out and well-executed Search Engine Optimization strategy is one of the most effective ways to target your ideal clientele online. What many businesses don’t know is that it takes more than just a nice website to get in front of the audience you want. It takes a full spectrum of integrated marketing and … Read more
E-commerce is expanding at an astonishing rate, and businesses need to maximize their web presence to remain competitive. Unfortunately, success is not guaranteed by operating online. Competition is limitless, and you may find that customers have no visibility of your website. Websites get created constantly, making it easy to go unnoticed if you don’t use … Read more