Social media platforms are one of the best ways to reach consumers. They help with name recognition, marketing products and humanizing your brand. Potential customers will feel more positively about your company if you have a well-managed social media presence. Social media platforms are also constantly changing. Staying on top of the most innovative trends in social media management is a demanding task, but not an impossible one.
Content That Sparks Meaningful Engagement
Keeping up with algorithm changes is challenging even for the most experienced social media managers. In 2018, Facebook released an update that emphasized meaningful interactions. Many brands have been trying and failing to maintain the extent of their organic reach since. With fewer people seeing your content, the odds of someone engaging with it go down.
With less engagement, your page and posts are less likely to be shown to other people. The typical mobile Facebook user spends just 1.7 seconds looking at an individual post. Your content must be so attention-grabbing that in that amount of time, viewers want to like, share or comment on it. Facebook often drives the social media market, so be prepared to see updates like this on other platforms.
Having users generate content for your social media pages is incredibly valuable. User-generated content can take the form of comments, reviews and even videos. Not only does this save you the trouble of creating content yourself, but it also serves to boost your brand’s credibility. Consumers tend to be skeptical of claims made by companies. You are trying to sell them a product or service, so it is in your best interest to extol your virtues. Claims made by other consumers are viewed as more trustworthy, as they are seen as having less of an agenda.
Artificial intelligence (AI) is no longer something out of science fiction, but it is much more mundane than you might expect. Some services offer AI chatbots. Use a chatbot to answer the more common questions you receive through your social media pages. Having an AI chatbot frees up your staff to answer more complex questions themselves. It also allows you to provide 24/7 support without the cost or inconvenience of someone working the night shift.
OmniSocial Engine offers management for LinkedIn, Facebook and Instagram pages. We offer monthly performance reports, allowing you to see real results. If you are looking for an innovative social media management team to help you grow your web presence and following, contact OmniSocial Engine today.