Social media management is an essential part of any marketing strategy. It may look easy, but managing your social media pages takes time and energy. Competition is fierce and content expectations are higher than ever. Are your posts lacking in engagement and likes? Are you not getting the results you want? We are here to help. Here are three red flags your social media management is broken, and how to fix it.
Users are Not Engaging With You
In the early days of social media, it was enough to post a picture and leave it at that. But, not anymore. Now, a lot more effort is needed to properly engage with your audience. Most social media platforms prioritize posts that are getting more comments, shares and engagements.
The more users interact with your posts, the more people will see them. How do you get users to interact with you? Invite them in. Ask them a question and invite them to comment. Utilize tools like Stories to post questions, polls and conduct surveys. Stay on top of your inbox to be ready to answer user questions.
You are Losing Followers
There are many reasons why your follower numbers are dwindling. Looking at your insights comes in handy. What are the insights? Most social media platforms track certain user data so businesses can know more about their audience.
Take Instagram for example. Instagram insights show your main demographics, peak posting times and your most engaging posts. Familiarizing yourself with this information is crucial for gaining more followers, and hopefully more revenue. Look at your most engaging posts, why do people like this post? What can you pull from that post and apply it to future posts?
Something else to consider is how frequently you are posting. If you do not post enough, users are more likely to unfollow you. It happens if you post too much, too. Posting on social media is a delicate balance that requires trial and error.
A Balance Between Variety and Consistency
When it comes to social media, variety is essential. Internet users have extremely short attention spans, meaning you need to keep things interesting. Post a good mix between graphics, pictures and videos. On the other hand, you also have to maintain brand consistency. Put together a brand kit with your desired colors, fonts, hashtags and photos. Having brand consistency will make your business more recognizable, and variety will keep users interested in your content.
Social media management is a full-time job. Let us take the workload off so you can focus on running your business. Our media experts at OmniSocial Engine can help you create beautiful content and keep up with current trends. Contact us today to get started.