Search Engine Optimization (SEO) for websites is not new. Online brands have been leveraging SEO strategies for the better part of a decade. It has consistently shown significant positive results in traffic, brand awareness and conversions. Targeted keywords, authentic content and target audience relevance are the three most important components of any SEO strategy to boost your website. All three will increase your website’s search ranking if you configure them correctly. Does your website truly need SEO? Here are several compelling reasons to configure your SEO strategy today.
Online Brand Success Begins With SEO
All online presence for your business is founded on the core values of your brand. Your brand is present in every aspect of the content you post to your website, blog or social media channels. It is the public face of your business online. Not only does all content need to be on-brand, but it also needs to be search engine optimized, too. If potential clients cannot find your content, then your brand has no visibility. SEO for all branded content ensures your profile and search result rankings stay at the forefront of potential customers’ minds.
SEO is Free, Ad Space is Not
Effective SEO brings your content to customers because it is easier for search engine algorithms to find and display it on search results pages. This is a zero-cost effect of SEO. If you get your SEO configured correctly, your content will rank higher and appear first in searches. Your only other alternative (with no guarantee of success) is to buy ad space online and hope for the best. Save your marketing dollars for other pursuits and step up your SEO game instead.
SEO Helps Establish Your Credibility and Authority
A significant component of a strong SEO strategy is producing authentic and engaging content relevant to your brand. Providing useful expert information to potential customers online drives traffic to your website, blog or other online channels. The better the quality of your content, the more people will start looking to your site as an authority in your field. That credibility and authority are the lifeblood of building a strong brand, and it is an opportunity no business should pass up.
SEO Improves Your User Experience (UX)
Websites, blogs and social media pages cluttered with thinly veiled ads. Marketing-heavy content attempting to hard-sell customers do not get clicks. Most users ignore those pages and scroll past. When you post authentic SEO content relevant to your target audience, you are making a significant improvement to your visitors’ UX. You can still include calls-to-action (CTAs) in your posts, but avoiding “salesy”, pushy content while creating relevant material is critical to giving your site a significant boost via SEO.
Ready to use SEO to boost your website? Contact us today for more details on how we can help you “get found” and increase traffic to your website and social media channels.